The concept of having a business scorecard was developed to provide businesses with an overview of how they are performing. Scorecards typically look at the company’s finances, how they interact with their customers, internal processes, and organisational learning.

The idea of a scorecard is extremely useful, but like a profit & loss statement, it has its limitations: only looking into the past. This means if it is used for business planning, while seeming like a good idea, it produces a strategy that fills gaps in the past, rather than innovating for the future.

Furthermore, traditional scorecards, aggregate a score of the business based on different areas, without connecting those areas together. If a conscientious business owner was to use one, they may run the risk of trying to fix the area lagging in their business without looking at how these impacts upon other aspects of their organisation. This means that when the next scorecard is completed, they fix the next lagging area while putting pressure elsewhere in the organisation. (A metaphor of someone taking medication to cure an illness only for than medication to cause a side effect, which requires another medication comes to mind).

Attending to one lagging aspect of the business at a time when its flaws are exposed is firefighting – and a very reactive way to run a business. Think of the emotional effort you would need to run a business like this… how does this feel?

Emotionally, this breeds insecurity, anxiety, and wishful thinking.

Surely there is a better way; one which gives a business owners more freedom to develop their business with foresight & confidence.

Let me introduce you to a scorecard that looks to build assets into a business that creates revenue, improves its scalability and profit margins, and increases its valuation. This scorecard is a diagnostic tool that takes reactivity out, and directs business owners to fast return on investment extending further into the future.

How do you think running a business like this would feel?

You can access more information on the diagnostic tool here.

If however, you would like to book a meeting with me to go through the tool and what it can do for your business, please email me directly using chris.robertson@sgfe.co.uk.