What does freedom look like to you? Do you even care about it? Why am I even asking this question?
This blog will help you define what freedom means to you and explain why it is important with respect to your business. The reason why I am so interested in this, is because it is my purpose to enable freedom: freedom for people to express themselves, freedom to live the life they want, freedom to be happy. This is how I choose to live and give to the world.
So, what is freedom? Freedom is the ability to make the choices you want without worrying about condemnation. So, let’s start with looking at our choices.
We make choices all the time…
…the question is: are they your choices?
The human brain is a sponge for experiences and assigns meaning to every one of them. This colours the way we look at the world.
If enough people share similar experiences or experiences go un-questioned, they can appear as truth. We can then form beliefs around what should and should not be. This can even be at detriment to us; it can act as a prison.

Sometimes those prisons are comfortable. We all know someone who is happier moaning about the status quo, rather than taking steps to do something about it or how it affects them.
Sometimes the prisons are invisible, and until something makes us pay attention, they can go unseen.
Perhaps, you can already think of a few? If not, try having a go at the exercise in the image above. As you go through each question, you are creating a box. If experiences compound, you adhere to a confirmation bias and draw around the box again, making the prison walls stronger. The only way to be free of judgement is to think out of the box, by considering other perspectives, and practicing discernment.
The choices you have made have came from a place of experience and one of instinct – from what you feel and what you think you know to be true. You have taken these choices into business as well as other aspects of your life.
It is worth reflecting over what choices you have made in business. If you have a business partner or partners, are all your choices aligned? What would like to make going forward?
You have an opportunity here. One to re-evaluate your business and life. To change the narrative. To bring more freedom into your life. What will you choose?
If you would like to connect to go through business choices and know what areas are valuable to look at, please feel free to email chris.robertson@sgfe.co.uk.